The people sitting in your waiting room have already chosen you. They came in, took a token, and will spend the next ten, twenty or forty minutes looking at one screen. Most clinics, salons and service centres use that screen only for token numbers — or leave a muted news channel on.
That is the best moment you have to tell customers what else you offer. They are not strangers you have to find; they are already inside.
What to Show
Packages and services people don't know about
Many customers know you for one thing. Show them the rest:
- Clinics: health check-up packages, vaccinations, physiotherapy, a specialist's visiting days.
- Salons: bridal and party packages, hair spa and treatments, memberships.
- Service centres: extended warranty, annual maintenance plans, accessories.
What's new
A new doctor or stylist, a new service, a second branch, changed timings, a holiday closure. Everyone waiting sees it, without printed posters or repeating it at the counter.
Seasonal and festive offers
Wedding season, festivals, monsoon check-ups, back-to-school eye tests. Change the ad when the season changes.
Something to do with their phone
Put a QR code on an image ad: book the next visit, leave a Google review, follow you on Instagram or join your WhatsApp updates. People are holding their phones anyway.
Your work and your team
A short video of your clinic, your salon's work, your service bay or your team makes you more familiar and trusted — especially to first-time customers.
How to Make Ads That Work on a TV
- One message per ad. A TV is read from across a room. One headline, one price or one offer.
- Big text, few words. If it cannot be read from the farthest chair in three seconds, cut words.
- Short videos. 15–30 seconds is plenty. People look up and down between their phone and the screen.
- Say what to do next. "Ask at the reception", "Scan to book", "Available today".
- Keep sound gentle. Unwell or elderly people may be waiting. Loud, flashy content works against you.
- Refresh often. The same ad for three months becomes wallpaper. Change it every few weeks.
You don't need a design agency. A phone video, or an image made in any free design app, works if the message is clear.
Token Calls Must Always Come First
If an ad drowns out a token call, customers miss their turn and blame you. Whatever you use, make sure:
- The ad pauses, or its sound stops, before every token call.
- The tokens being served stay visible while an ad plays.
- A long video doesn't start when the next call is about to happen.
A Note for Clinics and Doctors
Keep your content informational — services, timings, packages, camps — and within your medical council's professional conduct rules. Avoid claims like "best" or "guaranteed results". If you are unsure, check with your state medical council.
How Ads on TV Works in InCue
InCue's Ads on TV add-on plays your own ads on the same TV that shows your tokens — no new hardware:
- Video ads (MP4, WebM or MOV, up to 60 seconds) and image ads (JPG, PNG or WebP, 3–60 seconds on screen).
- Keep up to 10 ads in your library and choose which 5 run. Pause any of them without deleting it.
- Upload from the InCue merchant app. The TV picks up changes by itself.
- Token calls always come first. The ad's sound fades out, the chime and announcement play, and the ad resumes from where it stopped.
- A strip at the bottom keeps showing the tokens being served while an ad is on.
- An ad starts only when the next call isn't expected before it ends, based on who is waiting and how fast your counters are moving.
- Play reports show how often each ad played and how long it was watched.
It costs ₹499 + GST a month, or ₹4,999 + GST a year, and works with any plan. If one customer a month books a ₹500 package because they saw it on your screen, it has paid for itself.
Getting Started
- List three things you wish more customers knew you offer.
- Make one simple ad for each — a photo with a headline and a price is enough.
- Add one "what's new" or timings notice.
- After two weeks, check which ads ran most and ask at the counter which ones customers mention. Replace the rest.