Patient engagement is the #1 predictor of patient retention. Here's your strategy:
Communication Channels
1. WhatsApp
2. Email
3. SMS
4. In-clinic
Message Strategy
Pre-appointment
Message 1 (1 week before):
"Hi Raj, we have your appointment with Dr. Sharma on June 15 at 10:00 AM. Please reply to confirm."
Message 2 (24 hours before):
"Hi Raj, reminder: your appointment is tomorrow at 10:00 AM. Expected wait: 15 minutes."
Message 3 (2 hours before):
"Hi Raj, your appointment is in 2 hours. Queue position will be live from 9:45 AM."
Post-appointment
Message 1 (Same day):
"Thank you for visiting Dr. Sharma. Follow these care instructions: [instructions]"
Message 2 (3 days later):
"Hi Raj, how are you feeling? Reply if you have any questions."
Message 3 (Follow-up appointment scheduled):
"Hi Raj, your follow-up appointment is on [date]. You can reschedule anytime."
Content Calendar
Engagement Metrics
Results
Practices with strong patient communication report:
The key: Make communication valuable, not annoying. Share health tips, not just promotional messages.